Changes in consumer behavior arising from experience

Using the brand name licensed from one firm on a product made by another firm

The product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value

A person’s major concern, such as going through a divorce, taking care of an older parent, or deciding to buy a new home

A person’s pattern of living in the world as expressed in activities, interests, and opinions

Using a parent brand on a new product within a category it currently serves

A deeply held commitment to rebuy a market offering in the future despite situational influences and marketing efforts that might cause switching behavior