About Me

Dr Sandeep Ghiya has been working on reproductive health issues with a focus on contraception for 25 years. He has worked on the design, implementation and documentation of various projects to promote family planning through social and commercial marketing. Dr Ghiya has also been involved in various other domains including setting up logistics systems, sales networks and social media marketing.

With post graduate degrees in public health and marketing management, he has been an active participant in the marketing of contraception in India and elsewhere.

Dr Sandeep Ghiya has been a visiting faculty member at various management colleges for marketing and general management related subjects. 

Various consulting assignments that Dr Ghiya has worked upon include:

Marketing & Sales

1. Provided technical support for the social marketing of contraceptives, iron & folic acid tablets, oral rehydration salts and chlorine safe water solutions in Afghanistan.

2. Advised the initiation and conduct of the Sales and Marketing functions for an organization marketing contraceptives in India.

3. Reviewed and recommended changes for reorganizing the social marketing sales operations of a social marketing organization in India. 

Social Media Marketing

1. Managed the social media marketing for a contraceptive manufacturer in India

2. Managed the social media marketing and e-campaign for a national coalition of organizations involved in advocacy for reproductive and sexual health in India.

Project Planning & Implementation

1. Provided technical support to the introduction of medical methods of abortion into the public health sector in countries across Africa (including Ghana, Kenya, Ethiopia, Zambia).

2. Provided technical inputs and data analysis for the development of the country strategy for an international donor for family planning across grants in India, with a focus on Bihar. 

3. Designed the social marketing and social franchising components for the implementation of an international donor driven project in Bihar and Odisha.

4. Revamped the complete range of demand generation activities and operations of a network of family planning and abortion clinics across northern India.

Landscape Analysis

1. Provided technical support to a consulting firm developing strategies for a funding agency to direct its portfolio of investments in the space of SRH services for adolescents in India.

2. Provided technical support to a consulting firm on a landscape assessment project to identify civil society organizations and social enterprise models in India for resource mobilization and and innovative financing models for medium to long term financial sustainability

3. Provided technical support to a consulting firm for the development of a landscape assessment for contraceptive sub-dermal implants in India

4. Led the family planning component for the Private Sector Landscape Assessment under the Promoting Excellence in Private Sector Engagement (PEPSE) in India

5. Identified the barriers to availability of medical abortion products and the potential for use of a telemedicine approach to increase access in India

6. Analyzed the current scenario and regulatory processes for the import and introduction of a new contraceptive in India.

7. Conducted a market analysis and landscape study to identify and document medical abortion products available in India as part of a global study

8. Conducted a landscape study on investigating reduced contraceptive choices available to adolescents and others and designing solutions to address gaps in availability in India.

9. Conducted a market shaping study on “Pregnancy Test Kits for Same Day Initiation of Contraception” in India as part of a 5 country study.

Desk Review & Documentation

1. Developed an advocacy brief on “Progestin-only Oral Contraceptives” in India

2. Prepared the documentation for the Civil Society consultation to generate inputs for recommendations to be presented at the 2012 London Family Planning Summit from India.

3. Prepared End-Of-Project report for a project to promote oral contraceptive pills and condoms in rural Uttar Pradesh.

4. Prepared a report on “Injectable Contraception in the 21st Century: An Overview of Recent Evidences” in India

5. Conducted a review of product procurement and inventory management systems for a non-governmental organization running a national network of clinics in India.

6. Prepared a project report on “Capacity Building Of SHG Members To Increase Demand For RH Services" for a donor supported government organization in Maharashtra, India.

Logistics

1. Conducted a sampling exercise for medical abortion kits in India with the aim of third-party testing at a German laboratory. 

2. Conducted an assessment of the supply chain management system for a network of clinics providing family planning commodities and sexual reproductive health in India.

3. Designed a Commodities Security project with the strengthening of the Supply Chain for a non-governmental organization running a national network of clinics in India.

4. Designed and implemented the distribution system for an organization marketing contraceptives in India.

Training

1. Conducted a series of product knowledge / technical trainings for the sales team and channel partners of a commercial contraceptive manufacturer / marketer. 

2. Conducted a series of product knowledge / technical trainings for the sales team of a contraceptive social marketing enterprise.