Using a Web site to transact or facilitate the sale of goods and services online

Challenge posed by an unfavorable trend or development that, in the absence of defensive marketing action, would lead to lower sales or profit

Uses concepts and tools from anthropology and other social science disciplines to provide deep cultural understanding of how people live and work

Charging a constant low price with little or no price promotion or special sales

Channel strategy in which a producer severely limits the number of intermediaries to maintain control over resellers’ service level and outputs

Consumers evaluate products and services by combining their brand beliefs - the positives and negatives - according to importance

Decline in the average cost that occurs with accumulated production experience; also known as the learning curve

The most scientifically valid research designed to capture cause-and-effect relationships by eliminating competing explanations of the findings