Use of statistical and mathematical techniques to extract useful information about individuals, trends, and segments

Collection of data drawn from company contact with customers that marketers can analyze to draw inferences about an individual customer’s needs and responses

The process of building, maintaining, and using databases to contact, transact with, and build relationships with customers

The process of designing the supply chain based on adopting a target market perspective and working backward

The totality of features that affect how a product looks, feels, and functions to a consumer

Full- or part-time paid employees who work exclusively for the company

The use of consumer-direct (CD) channels to reach and deliver goods and services to the customer without using marketing middlemen

Channel arrangement in which the manufacturer sells directly to final customers

Marketing in which direct marketers see a measureable response, typically a customer order

A way of measuring a product’s handling costs from the time it reaches the warehouse until a customer buys it in the store.

Small, rectangular boxes containing text and perhaps an image that firms pay to place on relevant Web sites

Groups whose values or behavior an individual rejects

A strong internal stimulus impelling action

Adapting both the product and the communications to the local market

Combining two or more well-known brands into a joint product or marketing them together in some fashion