An individual's decision to become a regular user of a product

Any paid form of non-personal presentation and promotion of a product by an identified sponsor

A specific communications task and achievement level to be accomplished with a specific audience in a specific period of time

Groups a person hopes to join

Conceptual representation that views memory as consisting of nodes and interconnecting links, where nodes represent stored information or concepts and links represent strength of association between information or concepts

A person's enduring favorable or unfavorable evaluations, emotional feelings, and action tendencies toward some object or idea

The set of consumers who have interest, income, and access to a particular offer

The cost per unit at a given level of production; it equals total costs divided by production